The requirements for selling alcohol vary by jurisdiction, but generally include having a valid alcohol sales license, adhering to allowed sales times and distribution, and verifying the age of buyers to ensure they are of legal age (usually 18 or 21 years old, depending on the country or region).
Age verification in online alcohol sales is critical. Sellers often use third-party age verification services that check a customer’s age based on public records or require a government-issued ID verification at the time of purchase. Additionally, delivery personnel are usually required to verify the age of the recipient at the time of delivery.
While it’s more challenging to assess the intoxication level of a customer online, sellers should have policies in place to refuse service if the delivery personnel suspect that the recipient is intoxicated at the time of delivery. This could include training delivery personnel to recognize signs of intoxication and providing them with the authority to refuse delivery if necessary, ensuring compliance with laws and mitigating potential liabilities.